In late 2019 Culver’s was looking to bring a brand activation to guests across the country. I worked on a team responsible for concepting the experience, a giant photo booth that took the form of Culver’s cheese curd mascot, “Curdis.” We created props for the experience along with on-screen directions. The kicker? We worked with fabrication company Bridgewater Studio to install a manual tray that could be stocked with fresh Wisconsin cheese curds for each guest that popped out just as their picture was being taken.
Unfortunately, the booth made its first stop in Arizona just before the Covid-19 pandemic began so plans for additional photo booth specific events had to be put on hold until 2022 when the booth made its return as part of the larger Culver’s “From Wisconsin with Love” Tour.