As part of its partnership with the Milwaukee Brewers, Wisconsin Lottery sponsors a scoreboard video that reveals the attendance at each home game played at American Family Field. In early 2022, I was part of a team at agency Hiebing that helped concept, design and produce a video that more clearly highlighted Wisconsin Lottery as the presenting sponsor by turning the guessing game into and instant scratch-style experience. Wisconsin Lottery’s mascot “Moola” along with Milwaukee Brewer’s “Bernie Brewer” and his lucky golden lager coin were enlisted to help bring the spot to life.
Role: Art Direction // Agency: Hiebing // CW: Tony Peck // Production: Purple Onion // Director: Steve Farr