In 2016, Texas Industrial Remcor, manufacturer of sprayer valves and control systems, came to agency Hiebing with a desire to “make sprayer valves sexy.” And what’s sexy to a target who always has more work to get done? Dependability. We created a campaign around the idea “Always On,” a shared sentiment between both manufacturer and end-user that permeated communications across print, social and digital. Since integrity and quality manufacturing set TIR apart from its competitors, we worked to elevate all product photography to match its reputation.